I feel confident saying that there’s one word that has truly described me my entire life, and that I am sure others would use the most too. ATHLETE. Along with over 300 other FitFluential Ambassadors, I am part of a sponsored campaign for the Under Armour What’s Beautiful program that is out to redefine the female athlete. It is a goal-oriented competition that encourages us all to set goals, whether on our own or as part of a team, and not only achieve them, but crush them like never before!
Of course, a competition wouldn’t be complete without prizes and Under Armour isn’t holding back with plenty of prizes to giveaway including a grand prize trip to Costa Rica! Um, YES, PLEASE!
My mind went wild with ideas of goals, both physical and mental, that I could set out to complete. The beauty of this competition? It doesn’t have to be just one! You can sign up HERE and set as many goals (or as few) as you’d like. Not only that, you can join teams and achieve goals as a group.
My personal goal is going to be keeping a fitness journal that I want to ultimately share with my children and hopefully future grandchildren. My idea came about while out for a killer 4 mile run the other day.
Getting faster and stronger everyday.
I was thinking about how role models have changed over the years. Growing up, my idols were MEN, like basketball superstar Michael Jordan. The only female I really looked up to athletically was my older sister, Daune, who was a multi-sport phenom that ended up playing volleyball professionally.
I thought forward to present day and it made me so happy to think about how young girls (and boys) have professional female athletes to look up to these days. Studs like Venus and Serena Williams, Kara Goucher, Danica Patrick and, my friend, Danielle Lawrie.
Riley with professional softball pitcher, Danielle Lawrie, of the USSSA Pride.
It also made me wonder what the future of sport idols will be like and the hope that maybe, as my son grows up, he could see a female athlete as an idol and not be distracted by the fact that she is a woman.
I’m getting off on a little tangent, but the whole idea here is that I can keep a journal in which I write about my accomplishments and daily dedication to health and fitness which my kids (and possible future grandchildren) can look back on and hopefully see me as an idol.
You don’t need to be a top-level professional to be an idol to young children. It’s about setting a good example and not relying on those in the spotlight to do it, especially as we see more and more athletes in the news for deviant behavior(s).
So, join me, won’t you? Let’s redefine the female athlete by showing future generations how to be a positive role model. You don’t have to keep a journal- there are a million ways to be a positive role model. So, join me on TEAM POSITIVE ROLE MODELS and get started sharing what you’ll do to set an example. I can’t wait to hear how you plan to make a difference!
The campaign will be using the hashtags #whatsbeautiful and #IWILL as an easy way to stay involved and motivated through the 8 weeks of the competition and beyond. I’ll be using these on my social media sites here: KoesterRuns on Twitter, KoesterRuns on instagram and KoesterRuns facebook page, so follow along and interact- let’s motivate each other!























